You report a Trendyol listing that infringes your trademark through one of the four channels listed on Trendyol's "Fikri ve Sınai Hak İhlal Bildirimi" (intellectual and industrial property infringement notice) page: the Seller Panel if you sell on Trendyol, and otherwise the IP notification form, a notary or KEP, Türkiye's registered electronic mail system. The notice includes the registration certificate issued by the Turkish Patent and Trademark Office (TÜRKPATENT), the trendyol.com link of the listing, the grounds for the infringement and a liability statement. Under the governing regulation, a complete notice leads to removal of the product within 48 hours at most. If the seller documents that the product is genuine, it can be republished within 24 hours.
Which channels does Trendyol accept notices through?
Trendyol's page at trendyol.com/fikri-sinai-hak-ihlali-bildirimi lists four channels:
| Channel | For whom | How |
|---|---|---|
| Internal communication system | Right holders who sell on Trendyol | An IP infringement notice through the Seller Panel |
| IP rights form ("Fikri - Sınai Haklar") | Those without Seller Panel access | The form at form.jotform.com/Trendyol/iletisim-formu |
| Notary | Anyone | Maslak Mahallesi, Saat Sokak Spine Tower No: 5, İç Kapı No: 19, Sarıyer/İstanbul |
| KEP | Anyone | A message signed with a qualified electronic signature or mobile signature, sent to dsm@hs02.kep.tr |
A form hosted on a third-party form service rather than on Trendyol's own domain can look suspicious at first. The link is official because Trendyol gives it on its own notice page. Addresses can change, so check that page again before filing.
What is the legal basis for the notice?
The basis is paragraph 3 of Article 9 of Law No. 6563 on the Regulation of Electronic Commerce. On a complaint from the right holder that rests on information and documents showing an infringement of intellectual or industrial property rights, the marketplace removes the product and notifies the seller and the right holder. The procedure is set out in Articles 12 to 14 of the Regulation on Electronic Commerce Intermediary Service Providers and Electronic Commerce Service Providers, in force since 1 January 2023. Trendyol's four channels correspond to the internal communication system, notary and KEP routes the regulation lists.
The right itself comes from Industrial Property Law No. 6769, which is why the registration certificate sits at the centre of the notice. We cover the general complaint process and the difference between types of evidence in our article on filing a counterfeit complaint on a marketplace.
What does Trendyol's IP notification form ask for?
The form first asks for the request type, then the subject. There are five subjects: trademark infringement, design right infringement, unauthorized use of images, utility model or patent infringement, and store name infringement. For a trademark notice, the fields are:
- Applicant: name or trade name, Turkish ID number or tax ID number, address, email; KEP address and phone if available.
- Seller account name ("Satıcı Cari Adı"): according to the form's note, the trade name shown on the applicant's tax registration certificate.
- Listing details: the product's link on trendyol.com (required) and its barcode if known. For more than one link, the form offers a downloadable file, which is filled in and uploaded to the "Ekler" (attachments) field.
- Sellers: the name or account of the seller you believe is infringing (required) and any seller you have authorized.
- Registration certificate (required): the certificate issued by TÜRKPATENT showing ownership of the right. For copyright, the banderole form issued by the Ministry of Culture and Tourism or the activity certificate of a collecting society under Law No. 5846.
- Product images: only images may be uploaded to this field.
- Exclusive distribution or sole seller certificate: if any.
- Description (required): the grounds on which the product infringes the right, up to 500 characters.
- Representative: if a lawyer files the notice, the lawyer's identity and contact details and the power of attorney.
- Liability statement: confirmation that the information is accurate and that the applicant is liable for damage arising from false information.
Files may be up to 20 MB. According to the form's warning, a request is disregarded if any document other than the registration certificate, an exclusive distribution or sole seller certificate, an image or a power of attorney is uploaded.
What should you watch for when filling in the form?
Keep the grounds short and concrete. The 500 characters are there to show why the product is not genuine, not merely to state that it is fake. In a few sentences, say that the sign on the listing is identical to the registered mark, which class the registration covers and why the product is not original. A packaging difference, a model that does not exist in the original range, or a product group the brand has never made can support those sentences.
Make the images carry the evidence. Because of the upload limits, much of the evidence is told through images: a dated screenshot of the listing, a side-by-side comparison with the genuine product and, where a test purchase was made, photos of the product received and its packaging.
Check the scope of the registration. If the goods and services classes on the certificate do not cover the product in the listing, the notice is weaker.
Use the template file for bulk infringements. If the same seller or the same product appears in many listings, do not type the links one by one; send them in the file the form provides.
If the form's limits are not enough, for example when a detailed evidence file has to be submitted, the notary and KEP channels remain open. The regulation asks for the same elements through those channels too.
What happens after the notice?
Under Article 12 of the regulation, the marketplace does not process an incomplete notice and tells the applicant what is missing. For a complete notice, it removes the product without delay and within 48 hours of receiving the notice, and informs the seller and the right holder. The message to the seller states how it can object.
If the seller objects, Article 13 requires its grounds and evidence, an invoice capable of proving that the product is genuine, and contracts and documents tracing the chain back from the seller to the right holder or to those who placed the product on the market with the right holder's permission. Under Article 14, if these documents clearly show that the objection is justified, the product is republished within 24 hours at most. The marketplace's review is limited to the documents the seller submits.
One more rule matters: unless new documents proving the infringement are submitted, a complaint about the same product and the same claim is not processed again. A weak first notice therefore also makes a second attempt on the same listing harder. Court and public prosecutor routes remain available in every case.
How does Trendyol run its own checks?
On its "Orijinallik Takip Sistemi" (originality tracking system) page, Trendyol describes three processes. In preliminary checks it asks sellers for documents and blocks products that fail the document check from entering the system. In monitoring it reviews algorithmic signals, customer reviews and notices from right holders, and sends products to document review where it considers it necessary. The third process monitors compliance with quality standards. The same page states that offering the system does not mean Trendyol takes on liability for sellers' content.
That is why the right holder's notice complements the platform's own checks. The brand owner, who knows the genuine product, is best placed to recognize the listings Trendyol misses.
Can a genuine but unauthorized sale be reported too?
Not every unauthorized sale is a trademark infringement. Under Article 152 of the Industrial Property Law, acts concerning products placed on the market by the right holder or with its consent fall outside the scope of the right; the exception is commercial use of a product that has been altered or impaired. If a seller of genuine goods objects with an invoice, the product will most likely come back, and the repeat-complaint rule may close off a second notice. We explain this distinction in our article on authorized and unauthorized use.
Frequently asked questions
Can I file a notice if I do not sell on Trendyol?
Yes. Right holders without Seller Panel access can use the IP notification form, a notary service or a signed KEP message.
Can I file a notice if my trademark application is still pending?
The regulation and Trendyol's form both list the registration certificate issued by TÜRKPATENT as a required element. A mark still at the application stage does not yet have one; in that case the route to take should be assessed with a trademark attorney.
How quickly is a listing removed?
Under the regulation, within 48 hours at most of the complete notice reaching the marketplace.
What happens if the seller objects?
The seller objects with invoices and supply chain documents. If the objection is clearly justified, the product is republished within 24 hours at most, and a repeat complaint on the same claim is not processed without new documents.
Can I report several listings in one notice?
The form provides a downloadable template for multiple product links. The file is filled in and uploaded to the "Ekler" field.
What does a lasting result require?
A removed listing can quickly be replaced by a new one. Recording the date, link and outcome of every notice, and the documents the seller submitted with its objection, makes it easier to tie a new listing to an earlier case and to file again with new evidence. Authex helps find the listings that use your brand and prepare the evidence a notice needs, with source link, timestamp and screenshot; the scope is on the solutions page.
This article is for general information. Form fields and addresses can change; check Trendyol's current page and the current text of the legislation before filing, and seek advice from a trademark attorney or lawyer in a specific dispute.
Sources
- Trendyol, Fikri ve Sınai Hak İhlal Bildirimi (IP infringement notice page), in Turkish
- Trendyol, Fikri - Sınai Haklar Bildirim Formu (IP notification form), in Turkish
- Trendyol, Orijinallik Takip Sistemi (originality tracking system), in Turkish
- Law No. 6563 on the Regulation of Electronic Commerce (Article 9), in Turkish
- Regulation on Electronic Commerce Intermediary Service Providers and Electronic Commerce Service Providers, Official Gazette, 29 December 2022, No. 32058 (Articles 12-14), in Turkish
- Industrial Property Law No. 6769 (Article 152), in Turkish
