Imitation of labels and logos
Brand labels, hang tags and logo printing are easy to copy; counterfeits can be offered for sale with labels very close to the original. A consumer, and even store staff, may not be able to tell the difference by eye.
Authenticity in textile and apparel.
Label imitation, counterfeits on marketplaces and return fraud: the shared problems of apparel brands.
Implementation
Authex in textile and apparel.
Marketplaces, social media shops, digital advertising, lookalike domain names and app stores are monitored; counterfeit listings using the brand's logo and campaign images are documented with their date and content. Takedown requests are filed and followed to conclusion; whether removed content reappears is also monitored.
Textile and apparel is among the areas where counterfeits are seen most. According to the 2025 OECD and EUIPO report, the counterfeit categories most frequently found in customs seizure data are clothing, footwear and accessories such as bags. Because brand value comes from the logo, the label and the design, these elements are easy to copy. A counterfeit usually reaches the consumer through marketplaces and social media, using photographs of the original and a discounted price.
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Data
The scale of counterfeit risk.
9.7%
Share of sales lost by the sector in the EU because of counterfeit clothing, footwear and accessories
Source: EUIPO, The economic cost of IPR infringement in the clothing, footwear and accessories sector, 2015€26.3 billion
Estimated annual revenue lost by legitimate manufacturers in the EU, according to the same study
Source: EUIPO, The economic cost of IPR infringement in the clothing, footwear and accessories sector, 20154.7%
Estimated share of counterfeit and pirated goods in EU imports in 2021
Source: OECD and EUIPO, Mapping Global Trade in Fakes 2025, 2025Risks
Risks in textile and apparel.
Overproduction and off-line goods
In contract manufacturing, units produced above the order quantity or rejected by quality control can reach the market through unrecorded routes. Because these carry genuine fabric and labels, they are the hardest group to tell apart.
Marketplaces and social media
In listings opened with original campaign images, counterfeits are sold at a discount. Removed listings can reappear from different accounts within a short time.
Channel diversion and parallel sales
Products allocated to outlets, to a particular country or to a wholesale channel can go on sale in other markets and at unauthorised points. This damages pricing policy and dealer relationships.
Regulation
Regulations relevant to traceability.
Regulation on Textile Fibre Names and the Labelling and Marking of the Fibre Composition of Textile Products
In force since 2015, the regulation requires textile products to be labelled in a durable, easily legible, visible and accessible way that states the fibre composition. Because the label carries the statutory information about the product, protecting its authenticity also becomes important.
Ecodesign for Sustainable Products Regulation (ESPR) and the Digital Product Passport for apparel
Apparel is among the priority product groups for ecodesign requirements and the digital product passport in the ESPR 2025-2030 Working Plan; the delegated regulation for textiles is planned for adoption in the last quarter of 2027. The passport is expected to be able to carry information on product identity, fibre composition, origin and the relevant economic operators, accessible through a data carrier such as a QR code on the product.
This section is for information only; official sources prevail for current obligations.
FAQ
Questions about textile and apparel
Will our label or hang tag design change?
No. The invisible signature is worked into the existing label and hang tag design and printed on your existing line. The look of the label does not change.
How is overproduction in contract manufacturing detected?
Because numbers are assigned to match the order quantity and scanned on receipt, the delivered quantity can be compared against the records. Products with no record, or scanned somewhere unexpected, are flagged separately.
How does the process work for counterfeit listings on a marketplace?
Authex detects listings using the brand's logo or images and documents them with their date and content. Takedown requests are sent to the relevant platform and followed to conclusion; whether removed content reappears is also monitored.
How do customers carry out a verification?
The customer scans the label with the mobile app on their smartphone and sees the result immediately. No special device is needed; store staff, dealers and auditors can do the same.
Other industries
Industries facing similar risks.
Meeting request
Make your digital risks visible and put your brand under protection.
The first meeting reviews your product, sales channels and the risks you face, and recommends a suitable method.
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