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See what is said about your brand in one feed.

A complaint or a news story can be handled if it is noticed before it grows. Authex scans news sites, complaint and review platforms, forums and online dictionaries, and classifies content mentioning your brand by sentiment.

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Scope

From news to complaints, from forums to reviews.

Local and international news sites, complaint platforms such as Şikayetvar, review sites such as Trustpilot, forums and dictionaries such as Ekşi Sözlük, and regional news feeds are scanned.

  • News sites
  • Complaint platforms
  • Review sites
  • Forums and dictionaries
Authex overview screen: findings, scans, open actions and recent activity for the last 30 days

Detection

What it catches.

01

Content mentioning the brand

Content mentioning the brand name, aliases, company name and common spellings is found.

02

Sentiment

Each piece is classified as positive, negative, neutral or mixed and given a score.

03

Negative signals first

Negative content rises to the top of the feed; the team can mark it as a crisis and follow it.

Evidence

What is recorded for every finding.

  • Address, source and publication date
  • Matched phrase and content summary
  • Sentiment and score
  • Team notes and status history

Process

From finding to outcome.

  1. Brand terms are defined

    Brand name, aliases and company name are entered.

  2. Sources are chosen

    News, complaint, review and forum sources are selected by country.

  3. The feed is classified

    Content is classified by sentiment, and negative items come first.

  4. The team manages it

    Items are marked new, seen, crisis, irrelevant or archived and followed with notes.

FAQ

Questions about PR & Reputation Monitoring

Does the system decide what is a crisis?

No. The system brings negative content forward; marking an item as a crisis is the team's decision.

Is social media included?

Along with news, complaint, review and forum sources, the reputation feed includes content from the main social media platforms. Fake account and impersonation tracking is part of Social Media Monitoring.

Are sources abroad scanned?

Yes. Sources are selected by country, and international news, complaint and review sites are scanned alongside local ones.

Industries

Industries where this solution matters most.

All industries
Food and beverageMonitor fake campaign pages, counterfeit listings and online sales missing mandatory food information.Cosmetics and personal careTrack dupe and counterfeit listings, fake giveaway accounts and misleading product claims online.ElectronicsMonitor counterfeit charger and battery listings, fake repair service sites and copycat apps.

Other solutions

Solutions often used together.

All solutions

Custom Research

Creates defined research requests for topics outside the scope of standard scans; examines a specific topic, channel or actor in a targeted way.

View solution

Regulatory Compliance Audit

Audits listings on sales and promotion channels for compliance with sector regulations; reports non-compliance with evidence.

View solution

Regulatory Change Tracking

Monitors legal regulations and official publications relevant to your sector; alerts the relevant teams when a change is detected.

View solution

Meeting request

Let's look together at how your brand is used across digital channels.

The first meeting reviews your brand, sales channels and the risks you face, and recommends a monitoring scope.

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