On Turkish marketplaces, the framework for a trademark complaint is the same: Article 9 of Law No. 6563 and its implementing regulation require the registration certificate, the grounds, the listing link and a liability statement, and a complete complaint leads to removal of the product within 48 hours. What differs is the channel. Hepsiburada asks right holders to use a notary or KEP, Türkiye's registered electronic mail system. n11 first requires membership of its Brand Protection Centre. Amazon.com.tr offers an infringement form that requires signing in, plus its Brand Registry programme. Dolap's membership agreement lists the internal communication system, notary and KEP.
What rules apply on every marketplace?
Under paragraph 3 of Article 9 of Law No. 6563 on the Regulation of Electronic Commerce, a marketplace removes a product on a complaint from the right holder that rests on information and documents showing an infringement of intellectual or industrial property rights, and notifies the seller and the right holder. The procedure is in Articles 12 to 14 of the Regulation on Electronic Commerce Intermediary Service Providers and Electronic Commerce Service Providers:
- The complaint is made through the internal communication system, a notary or KEP.
- It contains the registration certificate issued by the Turkish Patent and Trademark Office (TÜRKPATENT) (for copyright, a banderole form or collecting society certificate), the applicant's identity and contact details, a document showing authority if a representative files it, the grounds and evidence, the product's web address and a liability statement.
- An incomplete complaint is not processed. For a complete one, the product is removed within 48 hours at most.
- The seller may object with invoices and supply chain documents. If the objection is clearly justified, the product is republished within 24 hours at most.
- Unless new documents are submitted, a complaint about the same product and the same claim is not processed again.
The regulation lists these channels for all marketplaces. The platforms differ in how they offer the channels and which additional tools they provide.
How do the platforms compare in one table?
| Platform | Channel for right holders | Right holder who also sells there | Point to note |
|---|---|---|---|
| Trendyol | IP notification form, notary, KEP | Seller Panel | Details in our Trendyol article |
| Hepsiburada | Notary or KEP (dmarket@hs02.kep.tr) | Seller Portal as well | A sample liability statement is provided |
| n11 | Brand Protection Centre (ipr.n11.com) | Same portal | Membership first: signed agreement and documents |
| Amazon.com.tr | Report Infringement form, after signing in | Same form | Brand Registry programme; breach of exclusive distribution is not treated as IP infringement |
| Dolap | Internal communication system, notary, KEP | "Şikayet ve İtirazlarım" screen in the app | Operated by DSM Grup; no separate KEP address in the agreement |
How do you file a complaint on Hepsiburada?
Hepsiburada's page on the application process for intellectual and industrial property infringements states that right holders file complaints through a notary or KEP. Right holders who sell on the platform can also use the Seller Portal. The page gives the company's KEP address as dmarket@hs02.kep.tr.
The documents requested mirror Article 12 of the regulation exactly. The page also provides a sample text for the liability statement. If one or more elements are missing, the application is disregarded and the applicant is told what is missing. For a proper application, the product is taken down within 48 hours.
For the seller's objection, the same page follows the regulation: invoice, supply chain documents tracing back to the right holder, and a liability statement. If the objection is clearly justified, the product is republished within 24 hours, and a repeat complaint on the same claim is not processed without new documents.
In practice, a KEP account and a qualified electronic signature should be ready for Hepsiburada; the other route is service through a notary.
How does n11's Brand Protection Centre work?
n11 takes notices through its Brand Protection Centre ("Marka Koruma Merkezi") at ipr.n11.com. Membership comes first. According to the membership page, the right holder or its legal representative:
- Downloads and signs the membership agreement on the page.
- Sends it with the required documents by email to mkm@n11.com or by post to the address given.
- Once membership is approved, logs in with the username and password sent to it and files the notice by completing the relevant fields.
The documents requested are, for companies, the signature circular (for sole proprietorships, a signature declaration); for rights based on a trademark, patent or design, the registration and authorization certificate; and for rights based on a licence, a document showing that the licence has been registered. The page uses the Office's former name, Turkish Patent Institute (TPE); its current equivalent is TÜRKPATENT.
According to n11, after a notice is assessed, the information and documents it holds about the store concerned are sent to the right holder by email. The portal is supported only in the Google Chrome browser. The n11 pages we reviewed do not give a separate address for the notary and KEP channels that the regulation lists. Anyone using those routes should confirm the address with the company.
Completing membership before the first infringement means no time is lost when one appears.
What tools does Amazon.com.tr offer?
Amazon.com.tr's Report Infringement form for intellectual property infringements such as copyright and trademark is open only to rights owners and their agents. It requires signing in.
The form's information page spells out two limits. First, once created, a product detail page is a permanent catalog page, and other sellers may list against it as long as their items match exactly. Second, breach of exclusive or selective distribution agreements does not constitute intellectual property infringement; Amazon treats enforcing those agreements as a matter between the manufacturer and its retailers.
The second tool is Amazon Brand Registry ("Marka Kaydı"). The programme is free and open to brands that do not sell on Amazon. It has two basic requirements: a logo containing the brand name permanently affixed to the products or packaging, and a registered or pending trademark from the official trademark office of a country with an Amazon store. Registered brands get additional tools to detect and report suspected infringements.
Where do you file a complaint on Dolap?
Dolap is operated by DSM Grup Danışmanlık İletişim ve Satış Ticaret A.Ş., which also operates Trendyol. Under the Dolap Membership Agreement, complaints about intellectual and industrial property infringements are made to DSM through the internal communication system, a notary or KEP, with the elements the regulation lists. Right holders who sell on Dolap file through the "Şikayet ve İtirazlarım" (complaints and objections) screen, reached in the app via My Account, Settings and About Dolap.
The agreement does not give a separate KEP address for Dolap. The company address is the same as Trendyol's notary service address. Dolap is a second-hand fashion marketplace, and the second-hand sale of a genuine product usually falls outside the scope of trademark rights.
When does an unauthorized sale of genuine goods justify a complaint?
Under Article 152 of Industrial Property Law No. 6769, acts concerning products placed on the market by the right holder or with its consent fall outside the scope of the right; commercial use of a product that has been altered or impaired is the exception. Amazon's statement on exclusive distribution reflects the same distinction. A complaint against a genuine product comes back once the seller produces an invoice, and because of the repeat-complaint rule a second complaint on the same listing is not processed without new documents. We explain why separating unauthorized sellers from counterfeiters matters in our article on unauthorized sellers.
How do you work across several marketplaces?
- Prepare the documents once. The registration certificate, power of attorney, signature circular and liability statement are reused on every platform.
- Open the channels in advance. A KEP account, a qualified electronic signature and n11 membership should be ready before an infringement appears, not after.
- Keep evidence platform-independent. The listing link, dated screenshot, seller details and comparison with the genuine product come from the same file whichever channel is used.
- Record the outcome. If the date and result of every complaint, and any objection documents from the seller, are kept in one place, a new listing can be tied to an earlier case.
Frequently asked questions
Does every marketplace ask for the same documents?
The legal minimum is the same: registration certificate, identity and contact details, grounds and evidence, listing link and liability statement. n11 additionally asks for a signed agreement and a signature circular for membership.
Can I send a complaint to Hepsiburada by email?
Hepsiburada's page lists notary and KEP for right holders, and sellers can also use the Seller Portal. Ordinary email is not among these channels.
Does Amazon Brand Registry require a Turkish registration?
Amazon requires a registered or pending trademark from the official trademark office of a country with an Amazon store. Complaints under the Turkish regulation, however, require a TÜRKPATENT registration certificate.
If a listing is removed on one marketplace, is it removed on others?
No. Each marketplace takes complaints for listings on its own platform. If the same seller sells on another platform, a separate complaint is needed there.
How does Authex help in this process?
Authex helps find the marketplace listings that use your brand and prepare the evidence for each channel, with source link, timestamp and screenshot; the scope is on the solutions page.
This article is for general information. Platform pages, addresses and requirements can change; check the marketplace's current page and the current text of the legislation before filing, and seek advice from a trademark attorney or lawyer in a specific dispute.
Sources
- Law No. 6563 on the Regulation of Electronic Commerce (Article 9), in Turkish
- Regulation on Electronic Commerce Intermediary Service Providers and Electronic Commerce Service Providers, Official Gazette, 29 December 2022, No. 32058 (Articles 12-14), in Turkish
- Hepsiburada, application process for IP infringements, in Turkish
- n11, Marka Koruma Merkezi (Brand Protection Centre), in Turkish
- Amazon.com.tr, Report Infringement
- Amazon Satış, Amazon Marka Kaydı (Brand Registry), in Turkish
- Dolap, Üyelik Sözleşmesi (membership agreement), in Turkish
- Trendyol, Fikri ve Sınai Hak İhlal Bildirimi (IP infringement notice page), in Turkish
- Industrial Property Law No. 6769 (Article 152), in Turkish
