Unauthorized sale
Sites that do not belong to the brand but offer its name or products for sale become findings.
See the web shops beyond the marketplaces.
Authex e-commerce monitoring is an online brand-monitoring solution that detects unauthorized use of your brand and product photos on web shops selling under their own domain, outside the marketplaces, collects the evidence and reports it. For each finding it prepares the evidence file and a draft report; the brand's team or its lawyer decides whether to send it and sends it.
Overview
What is e-commerce monitoring?
E-commerce monitoring tracks how your brand is used on independent web shops outside the marketplaces. Sites that sell counterfeits or attract customers with the brand's photos are often built on off-the-shelf shop software, and they turn up in search results, ads and links shared on social media.
Authex finds these sites through searches for brand and product names and through reverse image search. Images matching your product photos (with the similarity score and the matched reference image) and a barcode or product code that differs from your catalog are added to the finding's reasons; if you have entered a price band for the product, a price outside it gets an extra label.
Each site is recorded with a screenshot and its WHOIS and SSL details. The brand's official sites and the dealer domains you allow stay out of the scan; large marketplaces are covered by marketplace monitoring and look-alike domains by domain monitoring.
Scope
Which sites does it scan?
Stores built on e-commerce platforms and sites selling under their own domain are scanned. Scans can be targeted by country and language; sites that do not sell, such as forums, news or dictionaries, and large marketplaces are kept out of this scope.
- Search engines
- Reverse image search
- Price deviation
- Product code match
- Web shops built on e-commerce platforms
- Sites selling under their own domain
- Pages reusing your product photos
- Searches targeted by country and language
Detection
What it catches.
Copied image
Images matching the brand's own product photos or logo are shown with the similarity score and the matched reference image.
Unauthorized dealer
Sales by sites not on your authorized seller and allowed domain lists become findings; sites on those lists never do.
Evidence
What is in the evidence file?
- Screenshot of the site and capture time
- Source address and image similarity score
- WHOIS and SSL certificate details
- Detection reasons such as an image match, product code and, if a price band was entered, a price deviation
Process
How does it work?
Scope is defined
The brand name, products, official images, authorized dealers and allowed domains go into the system.
Countries and languages are chosen
You set the countries, languages and scan frequency; scans run on schedule.
Sites are found
Search and reverse image search collect sites using the brand or its product photos.
Your team decides
Image matches, product codes and prices set the risk level; the brand's team confirms, reviews or dismisses each finding.
Evidence file and draft are prepared
For a confirmed site, Authex prepares the evidence file and a draft report. The brand's team or lawyer sends it, and Authex keeps checking whether the site stays online.
Who it is for
Who is it for?
Manufacturers
Manufacturers whose products are also sold online through dealers and independent shops see sales outside their own channels.
Exporters
Exporters selling in several countries target searches by local language to follow sites in each market.
Sellers
Brands running their own web shop notice the stores that copy their site and product photos.
Lawyers and trademark attorneys
Lawyers writing to a registrar or hosting provider work from a record that already includes a screenshot, the capture time and the source address.
FAQ
Questions about E-Commerce Monitoring
Does Authex get the fake site shut down?
Authex detects the site, records it with evidence and prepares a draft report for the registrar or hosting provider. The brand's team or its lawyer decides whether to send it and sends it; Authex keeps tracking whether the site stays online.
Will our own site and our dealers' sites become findings?
No. The brand's official and allowed domains are never flagged.
How is this different from marketplace monitoring?
Marketplace monitoring looks at listings on platforms such as Trendyol or Amazon. E-commerce monitoring covers independent stores selling under their own domain.
Can we focus on a specific country?
Yes. Scans are targeted by country and language, so local sites in your export markets are covered too.
Can my lawyer use the report?
Yes. For every site, the screenshot, capture time, source URL, WHOIS and SSL details sit in the same evidence file. Your lawyer can use the file for the platform report and for their legal assessment.
Guides
Related guides.
How to detect counterfeit sellers: which signals to watch on marketplaces and social media
The signals that give away a counterfeit seller on marketplaces and social media, how to document them and when to go to the platform or to a lawyer.
6 min read
How to collect evidence of brand infringement: screenshots, dates, seller details and notarial records
Evidence of online brand infringement means listing captures, timestamps, seller details, test purchases and, if needed, a notarial record. Here is the order.
6 min read
Which channels should digital brand protection cover?
Marketplaces, online stores, social media, ads, domains and app stores: how misuse of a brand looks in each channel and how the channels connect.
4 min read
Authorization status in brand usage: why the authorized vs. unauthorized distinction matters
How a finding is classed as authorized, unauthorized or unclear, which records the classification rests on, and why priorities follow from it.
4 min readIndustries
Industries where this solution matters most.
Luxury goodsDocument counterfeits on resale platforms, fake boutique sites and accounts trading on your brand name.
ElectronicsMonitor counterfeit charger and battery listings, fake repair service sites and copycat apps.
Cosmetics and personal careTrack dupe and counterfeit listings, fake giveaway accounts and misleading product claims online.Other solutions
Solutions often used together.
Marketplace Monitoring
Regularly monitors your brand's visibility on marketplaces; detects and reports counterfeits, unauthorized sellers and unauthorized brand use with evidence.
Trademark & Patent Monitoring
Regularly searches the records of 9 trademark and 10 patent offices, including TÜRKPATENT, EUIPO, WIPO and USPTO, for filings similar to your brand and products, and lists them with their source. The infringement assessment belongs to your trademark and patent attorney.
- TÜRKPATENT
- EUIPO
- WIPO
- USPTO
- +7
Domain Monitoring
Regularly scans for domains that resemble your brand and for imitation and misleading websites; records phishing and fake shop sites with evidence.
- WHOIS
- DNS
- SSL
Meeting request
Let's look together at how your brand is used across digital channels.
The first meeting reviews your brand, sales channels and the risks you face, and recommends a monitoring scope.
Request a meeting