You report an Amazon.com.tr listing that infringes your trademark through the Report Infringement form at amazon.com.tr/report/infringement. The form is open only to intellectual property rights owners and their agents, and you must sign in to use it. Right holders with a registered or pending trademark can also join the free Amazon Brand Registry programme and file reports through its Report a Violation tool. For brands that meet certain conditions, Project Zero offers a tool with which the brand itself can remove counterfeit listings.
What tools does Amazon.com.tr offer?
| Tool | For whom | What it does |
|---|---|---|
| Report Infringement form | Rights owners and their agents | Reports intellectual property infringements such as copyright, trademark and patent |
| Notice Retraction form | The rights owner who filed the report | Retracts a previously submitted report |
| Brand Registry, Report a Violation tool | Brands enrolled in the programme | Finds and reports potential infringements |
| Project Zero | Registered brands that meet the eligibility conditions | Removes counterfeit listings with a self-service tool |
| Report abuse | Sellers | Reports policy violations other than intellectual property |
According to Amazon's help page, a report submitted through the form by someone who is not the rights owner or its agent cannot be followed up. Sellers report inappropriate listings and policy violations through the Seller Central contact form, and buyers report order problems through the customer contact form.
What should you know before using the Report Infringement form?
Amazon.com.tr's "Yasa İhlalini Amazon'a Bildirme" (reporting a violation of law to Amazon) help page makes these points about the form:
- Use only this form. Amazon asks for complete information so that it can process the report properly.
- The report can be passed to the other side. By submitting the form, you give Amazon the right to use the information to process the report and to forward the form to the people involved in providing the allegedly infringing content. Amazon's intellectual property policy for sellers also states that the warning sent to the seller includes the rights owner's contact details. Using a corporate contact address on the form is therefore sensible.
- False information can lead to sanctions. Submitting false or misleading information can result in civil and criminal sanctions.
- Products are identified by ASIN. Every product in the catalogue has a ten-character Amazon Standard Identification Number (ASIN); books use the ISBN. Record the ASIN together with the listing link before you file.
The form's fields become visible after you sign in. Having the registration certificate, registration number, listing links and grounds of infringement ready before you start speeds things up.
Which requests does Amazon not process?
The form's information page clearly states two matters Amazon does not enforce:
- Product detail page ownership. Once a product detail page is created, it becomes a permanent catalogue page. Other sellers can list on the same page as long as their items exactly match it. If you believe someone is listing a product that does not match, you report it through the contact form, not the intellectual property form. If your copyrighted image was added to the catalogue without your consent, the form can be used.
- Exclusive or selective distribution. Breaches of these agreements are not intellectual property infringements; Amazon treats their enforcement as a matter between the manufacturer and the retailers.
Amazon's intellectual property policy for Türkiye draws one more line: counterfeiting is the unlawful reproduction of a registered trademark, or a mark very similar to it, on a product or its packaging. A look-alike item sold on a separate detail page without improper use of the registered trademark is not a counterfeit, even if it looks very similar to the original; it may, however, infringe design rights.
What does Amazon Brand Registry require?
According to the Brand Registry page on Amazon Satış, Amazon's Turkish seller site, the programme is free and also open to brands that do not sell on Amazon. To enroll:
- Your logo containing the brand name must be permanently affixed to your products or packaging, and during enrollment you submit a standalone image of the logo and an image of it on the product or packaging.
- You must have an active registered trademark or a pending application from the official trademark office of a country with an Amazon store. The page notes that enrollment with a pending application is possible in some cases.
- You must own the trademark. Authorized agents ask the trademark owner to add them as additional users of the Brand Registry account.
- The mark must be a word mark or a design mark containing words, letters or numbers, and the mark text must match the brand name in the application.
- You need the registration or application number and a list of the product categories the brand should appear in.
Enrolled brands can find and report potential infringements with the Report a Violation tool. The brand owner can invite additional users to the Brand Registry portal and assign them roles, which makes it easier for the lawyer or trademark attorney handling the reports to access the account.
Who is eligible for Project Zero?
Project Zero is available in the countries listed on Amazon's page, including Türkiye. According to the page, to be eligible you must have a Brand Registry account as the rights owner of a registered trademark, and you must have used the Report a Violation tool in the last six months with at least 90 percent of those reports accepted. A short training is completed during enrollment, and an accuracy rate of at least 99 percent is required to keep access.
The tool is for counterfeit listings only. Amazon recommends a test purchase before removing a suspected product, and every seller associated with a removal receives a complaint notice. The brand takes the removal decision and the responsibility for it, so the infringement should be documented before the tool is used.
How can a seller respond to a report?
Under Amazon's intellectual property policy, a seller that receives a warning can say it never listed the product, ask the rights owner to retract the report if they have a business relationship, or appeal with an invoice or order ID showing the product is genuine. A seller with multiple warnings is asked for invoices, order IDs or an authorization letter from the rights owner. Amazon terminates the accounts of repeat infringers in appropriate circumstances.
The same page also refers to Article 152 of the Industrial Property Law: acts concerning products placed on the market by the right holder or with its consent fall outside the scope of the right, with altered or impaired products as the exception. We explain why a report against an unauthorized sale of genuine goods tends to be weak in our article on unauthorized sellers.
What does Turkish legislation provide here?
Article 9 of Law No. 6563 and Articles 12 to 14 of its implementing regulation set out the elements and deadlines of intellectual property complaints on marketplaces in Türkiye; we cover the details in our Trendyol article. The Amazon.com.tr pages we reviewed point to the form for reports and do not separately mention the regulation or the notary and KEP channels. The site's legal notice page names Amazon Europe Core S.à r.l. as responsible for the technical operation of the site, and Amazon Turkey Perakende Hizmetleri Limited Şirketi as the seller of products marked "Sold and shipped by Amazon". If you are considering a filing through a notary or KEP, confirm the addressee and address with a lawyer.
Frequently asked questions
Can I file a report if I do not sell on Amazon?
Yes. The Report Infringement form is open to rights owners and their agents, and Brand Registry also accepts brands that do not sell on Amazon.
Do I need an Amazon account to use the form?
Yes. You must sign in to submit a report or to retract an earlier one.
Does Brand Registry require a registration in Türkiye?
Amazon's requirement is a registered or pending trademark from the official trademark office of a country with an Amazon store. Trademarks from other countries' offices can be added after enrollment is approved.
Can I report a seller that breaches my distribution agreement?
Not through the intellectual property form. Amazon does not treat breaches of exclusive or selective distribution agreements as intellectual property infringements.
How does Authex help in this process?
Authex finds the listings that use your brand on marketplaces including Amazon.com.tr and Amazon's other country stores, documents each finding with the listing address, seller details, timestamp and screenshot, compares it with your authorized seller list, and prepares a draft notice and evidence package. The scope is on the marketplace monitoring page.
Authex does not take legal action, does not remove listings and does not send reports to Amazon on your behalf. The form, Brand Registry and Project Zero are used by the right holder or the lawyer or trademark attorney it authorizes.
This article is for general information. Amazon's tools, requirements and pages can change; check the current pages before filing, and seek advice from a trademark attorney or lawyer in a specific dispute.
Sources
- Amazon.com.tr, Report Infringement
- Amazon.com.tr, Yasa İhlalini Amazon'a Bildirme (reporting a violation of law to Amazon), in Turkish
- Amazon.com.tr, Künye - Hakkımızda (legal notice and contact), in Turkish
- Amazon Seller Central Türkiye, Amazon Intellectual Property Policy
- Amazon Seller Central Türkiye, Report a violation
- Amazon Satış, Amazon Marka Kaydı (Brand Registry), in Turkish
- Amazon Satış, Project Zero, in Turkish
- Law No. 6563 on the Regulation of Electronic Commerce (Article 9), in Turkish
- Industrial Property Law No. 6769 (Article 152), in Turkish
