Content mentioning the brand
Content mentioning your brand name is found across the sources scanned.
See what is said about your brand in one feed.
Authex PR and reputation monitoring is a monitoring solution that collects content mentioning your brand on news sites, complaint and review platforms, forums and online dictionaries, classifies it by sentiment and reports it. Negative content is set apart by sentiment classification; the brand's team decides how to respond and what counts as a crisis.
Overview
What is reputation monitoring?
Reputation monitoring gathers what is written about your brand into one feed that you read regularly. Counterfeit complaints, delivery problems or a news story often show up first on complaint platforms, forums and review sites, and content noticed early can be handled before it grows.
Authex searches for your brand name on local and international news sites, complaint platforms such as Şikayetvar and BBB, review sites such as Trustpilot and Tripadvisor, forums and dictionaries such as Ekşi Sözlük, Kızlar Soruyor and Reddit, and six social media platforms.
Each item is classified by sentiment, and its topics and reach are recorded too. Customer complaints about counterfeits also give leads for finding fake sellers, which can be followed up together with marketplace and social media monitoring.
Your team marks each item as new, seen, crisis, irrelevant or archived and follows it up with notes.
Scope
Which sources does it scan?
Local and international news sites, complaint platforms such as Şikayetvar and BBB, review sites such as Trustpilot and Tripadvisor, forums and dictionaries such as Ekşi Sözlük, Kızlar Soruyor and Reddit, six social media platforms and regional news feeds are scanned.
- News sites
- Complaint platforms
- Review sites
- Forums and dictionaries
- Social media
Detection
What it catches.
Sentiment
Each piece is classified by sentiment, with its topics and reach recorded too.
Crisis flag
The team can mark negative content as a crisis and follow it up with notes.
Evidence
What is recorded for each item?
- Address and source
- Topics and reach
- Sentiment
- Team notes and current status
Process
How does it work?
The brand is defined
The brand name to monitor is entered.
Sources are chosen
News, complaint, review and forum sources are selected by country.
Content is collected
The sources are scanned and content mentioning the brand is collected with its URL and source.
The feed is classified
Content is classified by sentiment.
Your team manages it
Items are marked as new, seen, crisis, irrelevant or archived and followed up with notes.
Who it is for
Who is it for?
Manufacturers
Manufacturers who want to see product complaints and quality issues early.
Exporters
Exporters who want to follow how they are mentioned on news and review sites abroad.
Sellers
Brands who want to follow customer reviews and complaints in a single feed.
Lawyers and communications teams
Lawyers and communications teams assessing misleading or defamatory content work from a list with each item's URL and source.
FAQ
Questions about PR & Reputation Monitoring
Does Authex get negative content removed?
Authex finds the content, records it with its URL and source and classifies it by sentiment. The decision to respond, ask for a correction or take legal action belongs to the brand's team and its lawyer.
Which sources does it scan?
Local and international news sites, complaint platforms such as Şikayetvar and BBB, review sites such as Trustpilot and Tripadvisor, forums and dictionaries such as Ekşi Sözlük, Kızlar Soruyor and Reddit, and six social media platforms. Sources are selected by country.
Does the system decide what is a crisis?
The system classifies content by sentiment; marking an item as a crisis is the team's decision.
Is social media included?
Along with news, complaint, review and forum sources, the reputation feed includes content from six social media platforms. Fake account and impersonation tracking is part of Social Media Monitoring.
Are sources abroad scanned?
Yes. Sources are selected by country, and international news, complaint and review sites are scanned alongside local ones.
Guides
Related guides.
Counterfeit product complaints: why what customers write is an early warning for your brand
Reviews and posts saying "fake product", "not original" or "A-grade copy" point to the seller, the channel and the risk before the brand sees them. Where these signals appear, how to read them and how to record them.
6 min read
How counterfeit products harm your brand
How a counterfeit harms a brand: lost sales, after-sales complaints, damaged perception in reviews, safety risk and authorized dealers under price pressure.
4 min read
How to detect counterfeit sellers: which signals to watch on marketplaces and social media
The signals that give away a counterfeit seller on marketplaces and social media, how to document them and when to go to the platform or to a lawyer.
6 min readIndustries
Industries where this solution matters most.
Food and beverageMonitor fake campaign pages, counterfeit listings and online sales missing mandatory food information.
Cosmetics and personal careTrack dupe and counterfeit listings, fake giveaway accounts and misleading product claims online.
ElectronicsMonitor counterfeit charger and battery listings, fake repair service sites and copycat apps.Other solutions
Solutions often used together.
Custom Research
Creates defined research requests for topics outside the scope of standard scans; examines a specific topic, channel or actor in a targeted way.
View solution
Regulatory Compliance Audit
Audits listings on sales and promotion channels for compliance with sector regulations; reports non-compliance with evidence.
View solution
Regulatory Change Tracking
Monitors legal regulations and official publications relevant to your sector; alerts the relevant teams when a change is detected.
View solutionMeeting request
Let's look together at how your brand is used across digital channels.
The first meeting reviews your brand, sales channels and the risks you face, and recommends a monitoring scope.
Request a meeting