Listing, service and app monitoring for electronics brands

In electronics the brand name can be used in counterfeit charger listings, fake repair service sites and copycat apps in app stores. Authex watches these channels in one place.

Implementation

Authex in electronics.

Authex scans marketplace listings, web shops, search ads, domains and app store entries that use your brand and model names, product images and logo. If you enter a price band for a product, battery and charger listings priced below it get a price label; service sites on domains resembling your brand are found through logo and screenshot comparison, and apps using your icon through icon matching. Each finding is saved with a screenshot and date and ranked by risk. Once your brand files a notice, the listing's status is monitored, and new listings using the same product images are watched.

More than half of seized counterfeit electronics travel by standard mail, and the OECD and EUIPO link the spread of small parcels to the growth in online marketplace shopping. The listing behind the order may use the brand's own product photo and model name. A counterfeit charger or battery can carry a risk of fire and electric shock, and the safety complaint can be made under the brand name. Fake service sites can buy search ads on the brand name and steer customers into handing their device to an unauthorized shop.

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Marketplace findings table: channel, seller, risk score and price

Data

The scale of counterfeit risk.

TRY 304 billion

Online spending on electronics in Türkiye in 2025; 75,500 businesses sell electronics online

Source: Turkish Ministry of Trade, e-commerce volume reached TRY 4.6 trillion in 2025, 12 May 2026
More than half

Share of standard mail in counterfeit electronics seizures worldwide in 2020-21; express courier accounted for 21%

Source: OECD and EUIPO, Mapping Global Trade in Fakes 2025
11%

Share of electrical appliances and equipment among dangerous product alerts validated in EU Safety Gate in 2025, the third largest category

Source: European Commission, Safety Gate 2025 annual report

Risks

Risks in electronics.

01

Counterfeit chargers and batteries

Chargers and batteries printed with the brand logo can be listed with original product photos at very low prices. They may have been built without a protection circuit.

02

Fake repair service sites

Sites using an authorized service claim and the brand logo can show up at the top of search ads. Customers may hand their devices to unauthorized shops, and warranty problems can follow.

03

Refurbished units sold as new

Refurbished or display units can be sold with new-product photos and a warranty promise. When the warranty claim is refused, the complaint can land with the brand.

04

Copycat apps

Apps imitating your devices' companion app can be published in app stores with the same icon and a similar name and ask users for account details.

Example scenario

A finding’s journey from detection to follow-up.

  1. Models and channels

    Model names, product images, official apps, authorized service and seller lists are entered.

  2. Listing, ad and store scan

    Marketplaces, search ads, domains and app stores are scanned by brand and model name.

  3. Ranking by risk

    Findings are ranked as critical, high, medium or low risk. Your team can deal first with findings on safety-relevant products such as batteries and chargers and on copycat apps.

  4. Notice and watch

    Your brand or lawyer sends trademark complaints to marketplaces and reports copycat apps to app stores. Records on non-compliant products can support a report to the market surveillance authority.

Regulation

Regulations relevant to brand protection in this industry.

TR

Law No. 7223 on Product Safety and Technical Regulations, Article 17(2)

When a non-compliant product is promoted and sold online, the competent authority notifies the intermediary service provider to remove the content. If it is not removed within 24 hours, access to the content is blocked.

Official source
EU

General Product Safety Regulation (EU) 2023/988

The regulation has applied since 13 December 2024. Online marketplaces must register on the Safety Gate Portal and process notices on product safety issues within three working days at the latest.

Official source
TR

Industrial Property Law No. 6769, Article 7(3)(d)

A trademark owner can stop others without a right to the sign from using it online, with commercial effect, as a domain name, redirect code or keyword. Fake service sites and ads buying the brand name as a keyword can be assessed under this provision.

Official source

This section is for information only; official sources prevail for current obligations.

FAQ

Questions about electronics

How do we remove a counterfeit charger sold under our brand on a marketplace?

The rights holder or their lawyer files a complaint with the marketplace with the trademark certificate, listing URL and grounds for counterfeiting, and the marketplace removes the product. The regulation's 48-hour period was stayed by the 10th Chamber of the Council of State (Danıştay) in May 2023; confirm the current position with your lawyer. If the product is a safety risk, the rights holder can also report it to the market surveillance authority. Authex records the listing and monitors its status after the complaint.

What can be done about a fake "authorized service" site?

The rights holder or their lawyer reports the site to its registrar and hosting provider, and its ads to the ad platform, on trademark grounds. The Turkish Industrial Property Law lists unauthorized use of a mark as a domain name and keyword among the acts an owner can stop. Authex records both the site and its ads.

How do we get a copycat of our app removed?

You file through the app store's intellectual property form with screenshots of your official app and the copy. Authex records the copy's name, icon and developer details with a screenshot of the store page, and after removal watches for its return under a new developer account.

Does Authex test product safety?

No. Product safety and conformity assessment are done by accredited laboratories and market surveillance authorities. Authex provides the record of who sells the product online and how.

Meeting request

Let's look together at how your brand is used across digital channels.

The first meeting reviews your brand, sales channels and the risks you face, and recommends a monitoring scope.

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