Frequently asked questions.

The most common questions about Authex, scope, scanning and use.

Authex

About Authex

What exactly does Authex do?

Authex detects risks to your brand across digital channels such as marketplaces, e-commerce sites, social media, advertising, domain names and app stores, prioritises them and turns them into actions for your teams.

Which digital channels are monitored?

In Türkiye, 14 marketplaces and classifieds platforms including Trendyol, Hepsiburada, n11 and Amazon.com.tr; abroad, more than 100 marketplaces and country storefronts including Amazon's country stores, eBay, AliExpress, Alibaba and Etsy. Also independent online shops; 6 social media platforms: Instagram, TikTok, Facebook, X, YouTube and LinkedIn; the Meta, TikTok and LinkedIn ad libraries and Google search ads; 7 app stores including the App Store and Google Play; news sites, forums and complaint platforms; 9 trademark and 10 patent offices including TÜRKPATENT, EUIPO, WIPO and USPTO; and domain names.

Does Authex require a technical setup?

No. Authex is a SaaS platform. It needs no technical integration; defining your brand information is enough.

How are findings assigned to teams?

Findings are assigned to team members in the platform, action steps are defined and the process is tracked.

Is there an industry-specific protection approach?

Yes. The monitoring scope is set by industry and the risk the brand faces. The regulatory compliance audit has separate rule packs for cosmetics, over-the-counter medicines, food and beverages, food supplements, apparel, electronics and automotive.

General

General questions

Is a registered trademark required?

Not for monitoring. For a notice based on trademark rights, however, a registration strengthens the notice the rights holder files. The rights holder can also report some findings, such as impersonating accounts or phishing pages, under the platforms' own impersonation and fraud rules. The countries and classes a registration covers are reviewed when the scope is set.

Who files the notice?

For each finding, Authex prepares the evidence file (evidence PDF and screenshots) and a complaint draft, marked as a draft not to be sent without legal review. Authex tracks the listing's status; the rights holder or their lawyer files the notice. Legal advice and representation before platforms or courts are the work of your lawyer or trademark attorney.

Do findings go straight to the dashboard?

Yes. Every finding reaches the dashboard directly with a confidence score and a risk level. It shows the reason it was flagged and, for visual matches, the match type, the score and the matched reference image. Your team closes false matches and decides which findings to report.

What happens with a seller offering genuine products without authorization?

Not every unauthorized sale is trademark infringement. Under Article 152 of the Industrial Property Law (SMK), acts relating to products placed on the market by the right holder, or with the right holder's consent, fall outside the scope of the right; the trademark owner can, however, prevent such products from being used commercially after being altered or impaired. Authex therefore classifies these findings separately from counterfeit findings. An altered product, a listing posing as an official store or unauthorized use of brand images is assessed separately; otherwise the matter is usually handled through the distribution agreement and sales channel management. This is general information; a specific case needs a legal assessment.

How is Authex different from trademark bulletin watching?

Authex monitors the internet: listings, accounts, ads and domains. Trademark-bulletin watching covers new filings and is offered by trademark attorneys. Authex also lists similar filings in trademark offices; the decision to oppose belongs to your trademark attorney.

How is data processed under the KVKK?

Monitoring is carried out mainly on listings, pages and account details published openly on the channels. Personal data that may appear in findings (such as a seller or account name) is processed only to protect brand rights and only to the extent needed for that purpose. Data processing terms for customer accounts are set out in the contract. For data shared through this site and its forms, the data controller and how to apply are set out in the KVKK privacy notice.

Scope and operation

Scope and operation

What determines the scope?

The brands and products to monitor, the channels and countries to scan, the scanning frequency and the number of findings that need an evidence file and a complaint draft. The scope is agreed in the first meeting, and the quotation is prepared on that basis.

How often are channels scanned?

Each brand and channel gets its own scan schedule: daily, weekly, every two weeks, monthly or less often. Scans can also be started manually when needed. A summary of new findings is emailed every morning.

How does a pilot work?

A pilot starts with a limited scope, usually one brand and its priority channels. Its scope and duration are agreed in the first meeting. At the end, findings and the outcomes of the notices your team filed are reviewed together and the scope is widened on that basis.

How are reports obtained?

Reports are generated in the platform for a week, a month, a quarter or any chosen period, in Turkish or English, as PDF and CSV. A separate evidence report can be produced for the complaint your team or lawyer files. Which reports are shared with whom is agreed as part of the scope.

Meeting request

Let's look together at how your brand is used across digital channels.

The first meeting reviews your brand, sales channels and the risks you face, and recommends a monitoring scope.

Request a meeting